![]() Once the staff has taken care of cleaning the bar Taffer calls in renowned service trainer and bottle expert Jessie Barns to begin training the staff on augmenting their skills in order to attract the high end customers that will pay $200, not for the bottle but for the VIP experience. After finding multiple standard cleaning procedures completely ignored including not hooking up the sanitation chemicals to the dishwasher! Seriously? The germ infested bar is so bad that Taffer demands that the staff clean the bar from top to bottom before they even begin their rescue. While the perception problems and ill-trained staff are huge, Taffer first needs to address the severe sanitation issues. Service expert Jessie Barns even stated that the VIP bottle service tables looks like “a toilet without the bucket in it.” Torres and Darren care about the nightclub and the community but they don’t understand that they need to elevate the guest experience to draw in the right clientele. It’s dark, gray and as tattered as you can get. Even with a relatively good layout, 3,700 square feet, the entire nightclub looks like a jail cell. However, Mystique is missing the mark completely in both areas.īeyond the staff, name and perception problems, Mystique suffers from a completely outdated look. ![]() They are trying to be a high-end nightclub relying on bottle service and a high energy vibe as the main draw. Not only is the history and branding off-putting, to say the least, but they also suffer from lack of standards – especially cleaning – and training for it service staff. “People don’t want to go to a bar where they don’t feel safe and a murder is about as unsafe as it can get!” shouts Taffer. With a history of violence tied to it, it was inevitable that aggressive crowds would continue to descend upon Mystique, if any at all. One of the biggest mistakes that Torres and Darren made when taking over the nightclub was not changing its name. Relying solely on beverage sales, which diminished by 50% after the cover charge, the nightclub continued to lose money.Ĭurrently $80,000 in debt with $2,500 more mounting each week has prompted the decision to invite Jon Taffer of “Bar Rescue” in to help shine a positive light on the ill-fated nightclub. Even with this arrangement the nightclub continued to be plagued by unruly and violent crowds. Owners Torres Anwar and Darren Cummings tried to turn around the nightclub by hiring, John, an up and coming promoter.Īt a point of desperation, Torres and Darren made an unheard of agreement in the nightclub business give John 100% of the door profits in order to attract higher end clientele. This deadly combination of factors has left Mystique Lounge suffering big financial losses. ![]() When a murder haunts a nightclub combined with inexperienced owners and staff you get a venue that’s headed into a vicious downward spiral. However, in the case of Mystique Lounge in West Palm Beach, FL, opinions are formed before the customer even gets to the front door. A person walking into a venue forms an opinion within the first three to five steps.
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